A pinch of protein powder (and Pinch) creates big results

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Challenge: NuEthix, a small supplement company, needed help scaling their marketing efforts as they expanded their product offering and saw consistent revenue growth. Simply posted on social regularly was not building their audience fast enough to gain steady awareness, and they needed a constant flow of engaging marketing to grow their fan base.   Outcome:  Pinch was brought in to help create a host of marketing materials and services: everything from producing social ads to writing blogs to managing their Google Ads.   By doing so, we were able to grow their social pages from 13,000 to 18,000, their ad engagement from 0.5% to 2%, and their conversations from 0 to over 3100 in a year.   Video content is key – it gets 1200% more shares than still images and doubles clicks rates. Video also makes consumers 64% more likely to convert. Video is a large part of NuEthix’s growth and success.    Pinch has produced 40+ short video ads for use on various social media channels. Video topics include: descriptions of the products, testimonials from sponsored athletes, and showcases of various product lines. These videos have provided NuEthix with consistent engaging content for use on their organic social channels and paid ads.   Social Ads: Social are where the eyeballs are at. Over 4 billion people look at social media daily. Social media advertising brings $50 billion in revenue. Social is amazing because you can target the right audience at the right time to convert social media users into lifelong customers.   After the success of our videos, NuEthix tasked us with managing their social ad campaigns on Facebook and Instagram. We have proven to them that video is the key to successful advertising results.   Within the first 6 months:
  • We achieved over 4,000,000 impressions
  • More than 21,000 clicks to their website
  • 1400+ purchases
  • 3.5 return on ad spend
  Google Ads: Aside from stunning creative, Pinch can also tackle more technical forms of marketing. NuEthix inquired about starting Google Ad campaigns for a few of their products and we delivered! We’ve run search, display, and YouTube ads to great success. Here are some of the results from our first year:
  • Over 18,000,000 impressions
  • More than 92,000 clicks to their website
  • 1700+ purchases
  • 3.5 return on ad spend
  “Ryan and his team at Pinch have been imperative to our success – they are fast, creative, and incredibly collaborative” – Zeb   Online Presence: After the success of our advertising campaigns, the team at NuEthix entrusted us with an expanded role in their marketing. Here’s some of the things we’ve done so far:
  • Blog – We revamped their previously existing and write bi-monthy articles which net the company tens of thousands in revenue
  • YouTube – We create and manage fun, informative videos for their YouTube channel, ensuring that each video is a creative success but also SEO-friendly
  • TikTok – Like most companies, NuEthix wanted to dip their toe into the TikTok waters. We tailored platform-specific videos and launched various ad campaigns showcasing their sponsored athletes.
  Biggest Win:  We inherited a floundering Facebook ad account that had been run by a previous agency. We utilized our social ads and advertising know-how to boost the key metrics of each campaign.    Here are a few of the highlights:
  • In just a few months, we took the account from having negative return on ad spend from nearly quadrupling ad spend every month.
  • We created fresh creative for every sale the company ran, resulting in hundreds of new customers.
  • We instituted a scheduled rotation of ads to find the right people at the right time.

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